Xbox Game Pass subscribers hit 18 million – The Verge2 min read

https://www.theverge.com/2021/1/26/22250795/xbox-game-pass-subscribers-growth-microsoft

Microsoft is continuing to bring in people to its Xbox Game Pass service. The “Netflix for computer game” service now has 18 million customers, up from the 15 million formerly reported in September. Xbox Game Pass is a membership service that offers access to a growing selection of more than 100 Xbox video games for $9.99 monthly.
Microsoft has been pushing Xbox Game Pass for more than a year now, and its clear the business is heavily invested in its future. Bungies Destiny 2 title appeared on Xbox Game Pass late in 2015, and Control is also readily available on the service for both Xbox and PC.
On a revenues call today, Microsoft CEO Satya Nadella also exposed that Xbox Live has more than 100 million regular monthly active users. Nadella also said the launch of the Xbox Series X and S was the most successful in Microsofts history, with “the most devices ever offered in a launch month.”
Microsoft also appears to be focused on studio acquisitions to boost the content available on Game Pass. Microsofts ZeniMax Media acquisition, the parent business of Doom and Fallout studio Bethesda Softworks, is a big offer that will boost Xbox Game Pass in the future.

There have actually likewise been a range of promos designed to lure customers into Xbox Game Pass. Microsoft frequently offers the very first month of the service for $1 and has been incentivizing Xbox Live Gold consumers to switch to Xbox Game Pass Ultimate, which consists of the companys new xCloud game streaming feature. Xbox Game Pass Ultimate subscribers likewise now get a month of Disney Plus free of charge, along with other benefits.
Controversially, Microsoft just recently prepared to increase its Xbox Live Gold expense in a move that was commonly interpreted as an effort to push individuals into Xbox Game Pass. Microsoft fasted to reverse its decision, and Xbox Live Gold rates will remain the very same for now. Free-to-play video games will likewise no longer need an Xbox Live Gold subscription.

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