Super Bowl Ratings Still Being “Processed & Verified,” Nielsen Admits After Unprecedented Delay – Update – Deadline4 min read

https://deadline.com/2021/02/super-bowl-ratings-delayed-nielsen-cbs-buccaneers-tom-brady-1234690027/

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PREVIOUSLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.

Although Nielsen has seen ruptures in getting its information out from the similarity technical issues and severe weather in the past, the business has never ever suffered as high profile a fumble as today.
Enjoyed by over 100 million audiences with substantial pull in the advertiser abundant 18-49 group, the Super Bowl has been the greatest program on TV year after year for decades.
Like the Oscars and the Emmys, the scores for the huge video game are a few of the most important pieces of information for the networks, who turn in their protection of the Super Bowl, and setting advertisement rates. Data that takes on perhaps more significance this year coming off a NFL season filled with coronavirus security procedures, altered schedules due to positive tests and an 10% decline in the rankings usually. There is likewise the rise of the accessibility of the national championship on streaming, which is slowly however undoubtedly drawing a growing number of fans away from the standard network seeing experience, pandemic or not.
Which is another method of stating, the scores for the Super Bowl are a truly big offer.

As America waits and waits on the viewership verdict, it appears at this late hour that there will be no ratings for the Big Game whenever quickly for the first time ever.
Literally ending up being the brand-new meaning of the expression “You had one task,” the veteran data measurement business has nothing to report on the Buccaneers 31-9 win over previous ruling NFL champs the Kansas City Chiefs on CBS yesterday. Fast affiliate rankings might be readily available early in the AM tomorrow, I hear. As a well-positioned network source said, “thats anyones guess at this point, isnt it?”.
The issue appears to be inaccurate metrics that have caused Nielsen to “re-process” their information. A spread sheet of rankings information did head out previously Monday, but was rapidly remembered. Throughout the day, networks were informed that numbers would be coming quickly, just to be informed that the release time had been pressed back once again.
” It looks quite particular there will be absolutely nothing tonight now,” stated another network officer to Deadline on the hold-up. Generally unadjusted early numbers for over night rankings are dispersed to network clients around 8 AM PST. Around that time today, Nielsen made it known that absolutely nothing was boiling down the pipeline until at least 11:30 AM PST.
On that and the total extraordinary delay on the big make use of TV, Nielsen did not react to demands from Deadline on the matter. We will upgrade if we hear from them, or when the Super Bowl scores are available in– whatever is first.

” Super Bowl numbers are still being processed and verified,” a spokesperson for the blushing company finally stated today. Fast affiliate rankings may be readily available early in the AM tomorrow, I hear. Generally unadjusted early numbers for overnight ratings are dispersed to network customers around 8 AM PST. Like the Oscars and the Emmys, the ratings for the huge game are some of the most essential pieces of information for the networks, who rotate in their protection of the Super Bowl, and setting advertisement rates. Data that takes on maybe more significance this year coming off a NFL season full of coronavirus safety protocols, altered schedules due to favorable tests and an 10% decline in the rankings on average.

UPDATE, 5:11 PM: Well, that fasted, type of.
Nielsen still dont have any Super Bowl LV ratings to report today, but they do now have something to state about the unmatched hold-up– though it aint much.
” Super Bowl numbers are still being processed and verified,” a spokesperson for the blushing business finally stated today. “We prepare for that last seeing figures, which will include Out Of Home (OOH) viewing, will be offered to the media tomorrow. We will update journalism and the industry accordingly when a final timeline is validated.”
Which sounds like more of well let you understand when we let you know, however were not telling you why.

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