Super Bowl Ratings Still Being “Processed & Verified,” Nielsen Admits After Unprecedented Delay – Update – Deadline4 min read

https://deadline.com/2021/02/super-bowl-ratings-delayed-nielsen-cbs-buccaneers-tom-brady-1234690027/

” Super Bowl numbers are still being processed and verified,” a representative for the blushing company finally said today. Fast affiliate scores might be readily available early in the AM tomorrow, I hear. Generally unadjusted early numbers for over night scores are distributed to network clients around 8 AM PST. Like the Oscars and the Emmys, the ratings for the big video game are some of the most crucial pieces of information for the networks, who rotate in their protection of the Super Bowl, and setting ad rates. Information that takes on perhaps more significance this year coming off a NFL season full of coronavirus security procedures, modified schedules due to positive tests and an 10% decline in the ratings on average.

UPDATE, 5:11 PM: Well, that was fast, sort of.
Nielsen still does not have any Super Bowl LV scores to report today. Yet, they do now have something to say about the extraordinary hold-up– though it aint much.
” Super Bowl numbers are still being processed and verified,” a representative for the blushing business finally said today. “We anticipate that last seeing figures, which will include Out Of Home (OOH) watching, will be readily available to the media tomorrow. We will update journalism and the industry appropriately when a last timeline is verified.”
Which seem like more of well let you know when we let you know, but were not telling you why.

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FORMERLY, 4:21 PM: There was a lot of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.

As America waits and waits on the viewership verdict, it appears at this late hour that there will be no scores for the Big Game any time quickly for the very first time ever.
Literally becoming the new meaning of the phrase “You had one task,” the veteran data measurement business has nothing to report on the Buccaneers 31-9 win over previous ruling NFL champs the Kansas City Chiefs on CBS the other day. Quick affiliate rankings might be readily available early in the AM tomorrow, I hear. Nevertheless, as a well-positioned network source stated, “thats anyones guess at this point, isnt it?”.
The problem appears to be inaccurate metrics that have actually triggered Nielsen to “re-process” their information. A spread out sheet of ratings info did go out previously Monday, but was quickly remembered. Throughout the day, networks were told that numbers would be coming quickly, just to be informed that the release time had been pushed back once again.
” It looks quite particular there will be absolutely nothing tonight now,” stated another network officer to Deadline on the hold-up. Typically unadjusted early numbers for over night scores are dispersed to network customers around 8 AM PST. Around that time today, Nielsen made it understood that nothing was boiling down the pipe till a minimum of 11:30 AM PST.
On that and the total unmatched delay on the huge make use of TELEVISION, Nielsen did not react to requests from Deadline on the matter. We will upgrade if we hear from them, or when the Super Bowl rankings come in– whatever is.

Although Nielsen has actually seen ruptures in getting its data out from the similarity technical problems and extreme weather condition in the past, the company has never ever suffered as high profile a fumble as today.
Seen by over 100 million audiences with substantial pull in the marketer rich 18-49 group, the Super Bowl has been the greatest program on TELEVISION year after year for decades.
Like the Oscars and the Emmys, the rankings for the huge game are a few of the most essential pieces of information for the networks, who rotate in their protection of the Super Bowl, and setting advertisement rates. Data that handles possibly more significance this year coming off a NFL season loaded with coronavirus security protocols, modified schedules due to positive tests and an 10% decline in the scores usually. There is also the rise of the availability of the champion game on streaming, which is gradually but definitely drawing more and more fans far from the conventional network seeing experience, pandemic or not.
Which is another method of stating, the ratings for the Super Bowl are an actually big offer.

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