UPDATE, 5:11 PM: Well, that was fast, kind of.
Nielsen still does not have any Super Bowl LV scores to report today. They do now have something to say about the unmatched hold-up– though it aint much.
” Super Bowl numbers are still being processed and verified,” a representative for the blushing business lastly stated today. “We prepare for that last seeing figures, which will include Out Of Home (OOH) viewing, will be offered to the media tomorrow. We will upgrade the industry and the press appropriately when a last timeline is verified.”
Which seem like more of well let you understand when we let you know, but were not informing you why.
The Weeknds Super Bowl Halftime Show Scores A Touchdown – Review; Watch The Full Performance – Update.
As America waits and waits on the viewership decision, it appears at this late hour that there will be no rankings for the Big Game whenever soon for the very first time ever.
Actually becoming the brand-new definition of the expression “You had one task,” the long-time data measurement business has absolutely nothing to report on the Buccaneers 31-9 win over previous ruling NFL champs the Kansas City Chiefs on CBS yesterday. Fast affiliate ratings may be readily available early in the AM tomorrow, I hear. Nevertheless, as a well-positioned network source stated, “thats anyones guess at this point, isnt it?”.
The problem appears to be incorrect metrics that have actually triggered Nielsen to “re-process” their data. A spread sheet of rankings information did head out earlier Monday, however was rapidly recalled. Throughout the day, networks were told that numbers would be coming soon, only to be told that the release time had been pressed back again.
” It looks quite particular there will be nothing this evening now,” stated another network exec to Deadline on the hold-up. Normally unadjusted early numbers for overnight rankings are distributed to network customers around 8 AM PST. Around that time today, Nielsen made it known that nothing was coming down the pipeline up until at least 11:30 AM PST.
On that and the general unmatched hold-up on the huge draw on TV, Nielsen did not respond to requests from Deadline on the matter. We will upgrade if we speak with them, or when the Super Bowl scores are available in– whatever is first.
Despite the fact that Nielsen has actually seen ruptures in getting its data out from the likes of technical concerns and extreme weather condition in the past, the company has actually never suffered as high profile a fumble as today.
Viewed by over 100 million viewers with substantial pull in the marketer abundant 18-49 group, the Super Bowl has actually been the biggest show on TELEVISION year after year for years.
Like the Oscars and the Emmys, the rankings for the big game are some of the most crucial pieces of info for the networks, who rotate in their coverage of the Super Bowl, and setting advertisement rates. Data that takes on possibly more significance this year coming off a NFL season loaded with coronavirus safety protocols, transformed schedules due to positive tests and an 10% decline in the rankings usually. There is also the rise of the schedule of the championship game on streaming, which is slowly but undoubtedly drawing more and more fans far from the conventional network viewing experience, pandemic or not.
Which is another method of stating, the ratings for the Super Bowl are a really huge offer.
” Super Bowl numbers are still being processed and verified,” a representative for the blushing business lastly said today. Quick affiliate scores may be readily available early in the AM tomorrow, I hear. Normally unadjusted early numbers for overnight scores are distributed to network clients around 8 AM PST. Like the Oscars and the Emmys, the rankings for the huge video game are some of the most crucial pieces of information for the networks, who turn in their coverage of the Super Bowl, and setting advertisement rates. Information that takes on maybe more significance this year coming off a NFL season full of coronavirus security procedures, modified schedules due to positive tests and an 10% decline in the rankings on average.
Ref calls “foul.”.
FORMERLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime reveal headliner The Weeknd, however Nielsen today are making some history of their own.