Despite the fact that Nielsen has seen ruptures in getting its information out from the similarity technical problems and extreme weather condition in the past, the business has actually never ever suffered as high profile a fumble as today.
Enjoyed by over 100 million audiences with substantial pull in the marketer rich 18-49 demographic, the Super Bowl has been the most significant program on TELEVISION every year for years.
Like the Oscars and the Emmys, the scores for the huge game are a few of the most important pieces of info for the networks, who turn in their protection of the Super Bowl, and setting ad rates. Information that takes on maybe more significance this year coming off a NFL season loaded with coronavirus security protocols, altered schedules due to favorable tests and an 10% decrease in the rankings usually. There is also the rise of the availability of the national championship on streaming, which is slowly however certainly drawing increasingly more fans away from the traditional network seeing experience, pandemic or not.
Which is another method of stating, the scores for the Super Bowl are a truly big deal.
UPDATE, 5:11 PM: Well, that fasted, sort of.
Nielsen still doesnt have any Super Bowl LV rankings to report today. Yet, they do now have something to state about the extraordinary delay– though it aint much.
” Super Bowl numbers are still being processed and verified,” a spokesperson for the blushing company lastly stated today. “We prepare for that last viewing figures, which will consist of Out Of Home (OOH) watching, will be available to the media tomorrow. We will upgrade journalism and the industry accordingly when a final timeline is confirmed.”
Which noises like more of well let you know when we let you know, however were not informing you why.
Ref calls “foul.”.
FORMERLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime show headliner The Weeknd, but Nielsen today are making some history of their own.
As America waits and waits on the viewership verdict, it appears at this late hour that there will be no scores for the Big Game at any time soon for the first time ever.
Actually becoming the new meaning of the expression “You had one job,” the long-time data measurement business has absolutely nothing to report on the Buccaneers 31-9 win over previous reigning NFL champs the Kansas City Chiefs on CBS yesterday. Quick affiliate ratings may be readily available early in the AM tomorrow, I hear. Nevertheless, as a well-positioned network source said, “thats anyones guess at this point, isnt it?”.
The issue appears to be inaccurate metrics that have actually caused Nielsen to “re-process” their data. A spread sheet of scores info did head out previously Monday, however was rapidly recalled. Throughout the day, networks were informed that numbers would be coming quickly, just to be told that the release time had been pushed back once again.
” It looks pretty particular there will be nothing tonight now,” stated another network exec to Deadline on the hold-up. Normally unadjusted early numbers for over night rankings are dispersed to network customers around 8 AM PST. Around that time today, Nielsen made it understood that nothing was coming down the pipeline till a minimum of 11:30 AM PST.
On that and the total unmatched delay on the big draw on TV, Nielsen did not react to demands from Deadline on the matter. We will update if we hear from them, or when the Super Bowl ratings come in– whatever is.
” Super Bowl numbers are still being processed and confirmed,” a spokesperson for the blushing business finally stated today. Quick affiliate rankings might be readily available early in the AM tomorrow, I hear. Typically unadjusted early numbers for overnight rankings are distributed to network clients around 8 AM PST. Like the Oscars and the Emmys, the ratings for the huge video game are some of the most essential pieces of details for the networks, who rotate in their coverage of the Super Bowl, and setting advertisement rates. Data that takes on possibly more significance this year coming off a NFL season complete of coronavirus safety procedures, altered schedules due to favorable tests and an 10% decline in the scores on average.
The Weeknds Super Bowl Halftime Show Scores A Touchdown – Review; Watch The Full Performance – Update.