Super Bowl Ratings Still Being “Processed & Verified,” Nielsen Admits After Unprecedented Delay – Update – Deadline4 min read

https://deadline.com/2021/02/super-bowl-ratings-delayed-nielsen-cbs-buccaneers-tom-brady-1234690027/

UPDATE, 5:11 PM: Well, that fasted, type of.
Nielsen still doesnt have any Super Bowl LV ratings to report today. Yet, they do now have something to say about the extraordinary hold-up– though it aint much.
” Super Bowl numbers are still being processed and confirmed,” a representative for the blushing company finally stated today. “We expect that last seeing figures, which will include Out Of Home (OOH) watching, will be available to the media tomorrow. We will update the press and the market accordingly when a final timeline is confirmed.”
Which seem like more of well let you know when we let you know, however were not informing you why.

Ref calls “nasty.”.
FORMERLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime reveal headliner The Weeknd, but Nielsen today are making some history of their own.

Even though Nielsen has seen ruptures in getting its information out from the likes of technical problems and severe weather in the past, the company has actually never ever suffered as high profile a fumble as today.
Watched by over 100 million audiences with big pull in the advertiser abundant 18-49 market, the Super Bowl has been the most significant show on TV every year for decades.
Like the Oscars and the Emmys, the rankings for the huge game are some of the most crucial pieces of info for the networks, who rotate in their coverage of the Super Bowl, and setting advertisement rates. Information that handles maybe more significance this year coming off a NFL season loaded with coronavirus safety procedures, altered schedules due to favorable tests and an 10% decrease in the rankings on average. There is also the rise of the schedule of the national championship on streaming, which is gradually but certainly drawing more and more fans far from the conventional network seeing experience, pandemic or not.
Which is another method of saying, the rankings for the Super Bowl are a really big offer.

As America waits and waits on the viewership verdict, it appears at this late hour that there will be no scores for the Big Game at any time soon for the first time ever.
Literally becoming the new meaning of the expression “You had one task,” the veteran information measurement company has nothing to report on the Buccaneers 31-9 win over previous reigning NFL champs the Kansas City Chiefs on CBS the other day. Fast affiliate rankings may be available early in the AM tomorrow, I hear. Nevertheless, as a well-positioned network source said, “thats anybodys guess at this point, isnt it?”.
The issue appears to be inaccurate metrics that have actually caused Nielsen to “re-process” their information. A spread out sheet of scores information did head out earlier Monday, but was quickly remembered. Throughout the day, networks were told that numbers would be coming quickly, only to be told that the release time had been pushed back once again.
” It looks pretty particular there will be absolutely nothing tonight now,” stated another network exec to Deadline on the hold-up. Typically unadjusted early numbers for overnight rankings are distributed to network customers around 8 AM PST. Around that time today, Nielsen made it understood that absolutely nothing was boiling down the pipeline up until at least 11:30 AM PST.
On that and the general unmatched hold-up on the big draw on TELEVISION, Nielsen did not react to demands from Deadline on the matter. We will upgrade if we hear from them, or when the Super Bowl scores are available in– whatever is initially.

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” Super Bowl numbers are still being processed and confirmed,” a representative for the blushing business lastly stated today. Quick affiliate rankings might be offered early in the AM tomorrow, I hear. Generally unadjusted early numbers for over night scores are distributed to network customers around 8 AM PST. Like the Oscars and the Emmys, the scores for the huge video game are some of the most essential pieces of information for the networks, who rotate in their coverage of the Super Bowl, and setting ad rates. Information that takes on perhaps more significance this year coming off a NFL season full of coronavirus security protocols, modified schedules due to favorable tests and an 10% decline in the rankings on average.

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