Super Bowl Ratings Still Being “Processed & Verified,” Nielsen Admits After Unprecedented Delay – Update – Deadline4 min read

https://deadline.com/2021/02/super-bowl-ratings-delayed-nielsen-cbs-buccaneers-tom-brady-1234690027/

As America waits and waits on the viewership decision, it appears at this late hour that there will be no ratings for the Big Game any time soon for the very first time ever.
Actually ending up being the brand-new definition of the phrase “You had one task,” the long-time data measurement business has absolutely nothing to report on the Buccaneers 31-9 win over former ruling NFL champs the Kansas City Chiefs on CBS yesterday. Fast affiliate ratings may be available early in the AM tomorrow, I hear. However, as a well-positioned network source stated, “thats anyones guess at this point, isnt it?”.
The problem appears to be incorrect metrics that have triggered Nielsen to “re-process” their information. A spread out sheet of scores details did head out previously Monday, however was quickly remembered. Throughout the day, networks were told that numbers would be coming quickly, just to be informed that the release time had been pushed back once again.
” It looks quite particular there will be nothing this evening now,” stated another network officer to Deadline on the delay. Normally unadjusted early numbers for over night rankings are distributed to network customers around 8 AM PST. Around that time today, Nielsen made it known that nothing was coming down the pipeline till a minimum of 11:30 AM PST.
On that and the overall unmatched delay on the big make use of TV, Nielsen did not react to requests from Deadline on the matter. We will update if we hear from them, or when the Super Bowl ratings come in– whatever is initially.

” Super Bowl numbers are still being processed and validated,” a spokesperson for the blushing business finally stated today. Quick affiliate ratings may be offered early in the AM tomorrow, I hear. Usually unadjusted early numbers for overnight scores are dispersed to network customers around 8 AM PST. Like the Oscars and the Emmys, the ratings for the big video game are some of the most important pieces of info for the networks, who turn in their coverage of the Super Bowl, and setting ad rates. Data that takes on perhaps more significance this year coming off a NFL season full of coronavirus security procedures, transformed schedules due to positive tests and an 10% decline in the ratings on average.

Even though Nielsen has actually seen ruptures in getting its data out from the likes of technical problems and extreme weather condition in the past, the business has actually never ever suffered as high profile a fumble as today.
Enjoyed by over 100 million audiences with big pull in the advertiser rich 18-49 demographic, the Super Bowl has been the most significant program on TV every year for decades.
Like the Oscars and the Emmys, the rankings for the huge game are a few of the most important pieces of info for the networks, who turn in their coverage of the Super Bowl, and setting advertisement rates. Information that handles maybe more significance this year coming off a NFL season complete of coronavirus security protocols, modified schedules due to favorable tests and an 10% decrease in the rankings usually. There is also the increase of the schedule of the championship video game on streaming, which is slowly but certainly drawing increasingly more fans away from the traditional network viewing experience, pandemic or not.
Which is another way of saying, the ratings for the Super Bowl are a truly huge deal.

UPDATE, 5:11 PM: Well, that fasted, type of.
Nielsen still does not have any Super Bowl LV ratings to report today. Yet, they do now have something to say about the unprecedented hold-up– though it aint much.
” Super Bowl numbers are still being processed and verified,” a representative for the blushing business lastly said today. “We anticipate that last viewing figures, which will include Out Of Home (OOH) watching, will be offered to the media tomorrow. We will update journalism and the market accordingly when a final timeline is validated.”
Which seem like more of well let you understand when we let you understand, but were not informing you why.

Ref calls “foul.”.
FORMERLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime reveal headliner The Weeknd, but Nielsen today are making some history of their own.

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