Super Bowl Ratings Still Being “Processed & Verified,” Nielsen Admits After Unprecedented Delay – Update – Deadline4 min read

https://deadline.com/2021/02/super-bowl-ratings-delayed-nielsen-cbs-buccaneers-tom-brady-1234690027/

UPDATE, 5:11 PM: Well, that was fast, type of.
Nielsen still do not have any Super Bowl LV ratings to report today, but they do now have something to say about the unprecedented delay– though it aint much.
” Super Bowl numbers are still being processed and verified,” a representative for the blushing business finally said today. “We anticipate that last viewing figures, which will consist of Out Of Home (OOH) watching, will be offered to the media tomorrow. We will upgrade the industry and the press accordingly when a final timeline is verified.”
Which sounds like more of well let you know when we let you know, however were not informing you why.

As America waits and waits on the viewership verdict, it appears at this late hour that there will be no ratings for the Big Game whenever soon for the very first time ever.
Literally ending up being the brand-new definition of the phrase “You had one job,” the long-time data measurement company has nothing to report on the Buccaneers 31-9 win over former ruling NFL champs the Kansas City Chiefs on CBS the other day. Quick affiliate rankings might be offered early in the AM tomorrow, I hear. Nevertheless, as a well-positioned network source stated, “thats anyones guess at this point, isnt it?”.
The problem appears to be incorrect metrics that have caused Nielsen to “re-process” their data. A spread sheet of ratings information did head out previously Monday, however was quickly recalled. Throughout the day, networks were informed that numbers would be coming quickly, only to be informed that the release time had been pushed back once again.
” It looks quite particular there will be absolutely nothing tonight now,” stated another network officer to Deadline on the delay. Generally unadjusted early numbers for over night ratings are distributed to network customers around 8 AM PST. Around that time today, Nielsen made it known that nothing was boiling down the pipe up until at least 11:30 AM PST.
On that and the total unmatched delay on the huge draw on TELEVISION, Nielsen did not react to demands from Deadline on the matter. We will update if we hear from them, or when the Super Bowl ratings come in– whatever is.

Ref calls “nasty.”.
PREVIOUSLY, 4:21 PM: There was a great deal of history made at the Super Bowl last night for Tom Brady, the Tampa Bay Buccaneers and halftime reveal headliner The Weeknd, however Nielsen today are making some history of their own.

The Weeknds Super Bowl Halftime Show Scores A Touchdown – Review; Watch The Full Performance – Update.

Even though Nielsen has actually seen ruptures in getting its information out from the likes of technical concerns and severe weather condition in the past, the business has never suffered as high profile a fumble as today.
Seen by over 100 million audiences with substantial pull in the advertiser abundant 18-49 market, the Super Bowl has been the most significant show on TV year after year for decades.
Like the Oscars and the Emmys, the rankings for the big video game are a few of the most essential pieces of information for the networks, who turn in their coverage of the Super Bowl, and setting advertisement rates. Data that takes on possibly more significance this year coming off a NFL season loaded with coronavirus security protocols, altered schedules due to favorable tests and an 10% decrease in the scores on average. There is likewise the increase of the accessibility of the champion video game on streaming, which is slowly however certainly drawing increasingly more fans far from the traditional network viewing experience, pandemic or not.
Which is another method of saying, the rankings for the Super Bowl are a really big offer.

Associated Story.

” Super Bowl numbers are still being processed and verified,” a spokesperson for the blushing business finally said today. Fast affiliate rankings may be available early in the AM tomorrow, I hear. Normally unadjusted early numbers for over night ratings are distributed to network clients around 8 AM PST. Like the Oscars and the Emmys, the rankings for the huge game are some of the most essential pieces of details for the networks, who rotate in their protection of the Super Bowl, and setting ad rates. Information that takes on possibly more significance this year coming off a NFL season complete of coronavirus security procedures, modified schedules due to positive tests and an 10% decline in the scores on average.

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