Spotify to launch a new high-end subscription, Spotify HiFi – TechCrunch3 min read

http://techcrunch.com/2021/02/22/spotify-to-launch-a-new-high-end-subscription-spotify-hifi/

Spotify today announced its plans to present a new high-end membership service, called Spotify HiFi, together with other brand-new functions and updates, consisting of brand-new material offers, and functions for developers. The business said Spotify HiFi will launch later this year to Spotify Premium customers in select international markets, permitting them to listen to music in “CD-quality, lossless audio format.”
The news was first revealed at Spotifys online event, “Stream On.”
Spotify said high-quality music streaming has actually consistently been among users most-requested features, and touted the power of high-quality audio– even by trapping Billie Eilish to make talk about Spotifys behalf throughout the livestreamed occasion.
Image Credits: Spotify
Spotify likewise stated the HiFi service will work across devices, including on Spotify Connect-enabled speakers. And it said its working with a few of the worlds biggest speaker manufacturers to make Spotify HiFi available to more fans via Spotify Connect.
However Spotifys news was light on the details users will actually want to understand– like prices, launch date and even which markets will support the new subscription at launch. We understand the subscription will cost more than the Premium offering by itself, undoubtedly, but the precise rate will differ by market. It will likewise be marketed as a Premium “add-on.”.
The company today also provided an upgrade on its existing artist programs, noting that it had included 76,000 artists to playlists for the very first time and highlighted 175 up-and-coming artists through its Radar program, which uses editorial and marketing support. It highlighted, too, how artists were using newer tools like Enhanced Albums, and its Stories function, Clips, which it says will soon roll out to more artists. It likewise noted Spotify Canvas, the looping visuals that accompany a track, is now readily available to all Spotify artists.
And it touted strategies to significantly broaden access to its services international footprint, saying that, over the next couple of days, it will expand to brand-new markets that will permit it to reach more than a billion people worldwide, almost half of whom are currently utilizing the web. In total, Spotify says its broadening to 85 new around the world markets, across Asia, Africa, the Caribbean, Europe and Latin America.
On the podcasts side, Spotify referenced its more recent early morning show, “The Get Up,” and a brand-new multi-year material deal with AGBO, the Russo Brothers entertainment business; plus a handle Ava DuVernay for an unscripted podcast; and a brand-new podcast “Tell Them I Am,” from its Higher Ground partnership, which will gather narratives from Muslim voices. And it kept in mind Warner Bros. and DC will roll out a slate of narrative-scripted podcasts.
On the R&D side, Spotify discussed strategies to improve podcast suggestions and discovery through new features and enhancements to its algorithms and underlying innovation.
One feature will help to determine podcasts by classification without requiring to understand the actual program or episode name. Users might type in “cooking” in the search bar and discover podcasts that match that data. This feature is being checked now in the U.S. and will present to more places this year.
On its podcast creation app, Anchor, Spotify said its partnering with WordPress to turn text into audio, add video to their podcasts and access new interactive functions like polls and Q&A s in order to include real-time interaction with fans to their programs.
More to come..

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Spotifys news was light on the details users will really want to know– like rates, launch date or even which markets will support the brand-new membership at launch. It highlighted, too, how artists were utilizing newer tools like Enhanced Albums, and its Stories feature, Clips, which it says will quickly roll out to more artists. It also kept in mind Spotify Canvas, the looping visuals that accompany a track, is now available to all Spotify artists.
One function will assist to identify podcasts by category without requiring to know the real program or episode name.

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