Sonys LED Bravia TVs with cognitive intelligence start at $1299 | Engadget – Engadget1 min read

Sonys latest trick for Bravia TVs is something called “cognitive intelligence” that can improve parts of an image depending on whats going on. The first 4K TVs it released with the tech were high-end OLED models, but those begun at $2,999 and increased from there. Now, Sony has actually unveiled its first LED designs with the Cognitive Processor XR, and theyre a lot more reasonably priced..
The X90J is the top-end LED design and its available in 50-, 55- and 65-inch sizes at $1,299, $1,499 and $1,799, respectively. These offer the Cognitive Processor XR, though cinephiles will likely wish to turn that off to see the content as the developers planned. They likewise deliver 10-bit (billions) color and complete variety LED, though Sony didnt specify the number of zones..
Naturally, they have HDR support for HDR10, HLG and Dolby Vision, and offer HDMI 2.1 ports that permits 10-bit 4K at up to 120Hz for a superior video gaming experience. All the sets feature Google TELEVISION for Netflix, Disney+ and other streaming content, in addition to Sonys own Bravia Core streaming service that guarantees 4K at approximately 80 Mbps. That enables “near lossless” quality similar to 4K Blu-ray discs, according to Sony.
Sony also revealed the budget-oriented X80J lineup (above), with 43- and 50-inch models for $749 and $849 respectively. Those sets do not have the cognitive intelligence functions, full-array dimming and other functions, however still offer you Google TV and 4K upscaling. All the new sets are now on presale at B&H Photo Video and other authorized dealerships, though Sony didnt specify precisely when they d ship..
Update 4/6/2021 9:39 AM ET: The post originally stated that the X90J was the top-end OLED model, however its the top-end LED design. The post has been updated with the right information..

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