Samsung considers foldable smartphones to be a key driver of future growth for its mobile business. The company is uniquely positioned to lead the narrative on foldable smartphones. There’s still no match for its foldable products in the market.
The company is only going from strength to strength ever since it launched the original Galaxy Fold. The Galaxy Z Flip and the Galaxy Z Fold 2 were both very well received. The company now feels that the next iteration of these handsets will perform even better.
Samsung is bullish on its foldable smartphones in 2021
According to a report from South Korea, Samsung is planning to ship 7 million units combined of its new foldable phones this year. The Galaxy Z Fold 3 and Galaxy Z Flip 3 are expected to be launched together in July.
Samsung aims to sell 3 million units of the Galaxy Z Fold 3 alone. With no Galaxy Note 21 this year and the Galaxy Z Fold 3 featuring an S Pen and more refinement, there’s a good chance it may meet that target.
The company also expects to ship up to 4 million units of the Galaxy Z Flip 3. That’s also entirely possible because the clamshell foldable has a much lower price than the Z Fold. The combined target of 7 million foldable units is more than twice the 2.5 million foldable smartphones Samsung shipped last year.
These targets are ambitious and Samsung’s ability to meet them depends on how well the market receives these products. Some market watchers in Korea remain cautious. They point out that even though Samsung planned to ship 5 million foldable phones last year, it could only manage 2.5 million. It’s pertinent to note that the pandemic would have impact shipments since consumers’ buying power became restricted.
Samsung is expected to start mass production of the Galaxy Z Fold 3 and the Galaxy Z Flip 3 in the near future. We might see an announcement in July. It’s going to be an exciting time for fans of Samsung’s foldable smartphones.