Phil Schiller reveals $50M cost for WWDC, App Store Small Business Program details, more – 9to5Mac3 min read

https://9to5mac.com/2021/05/17/phil-schiller-reveals-50m-cost-for-wwdc-app-store-small-business-program-details-more/

Apple Fellow Phil Schiller officially took the stand today in Apples legal battle versus Legendary Games. The Apple veteran focused heavily on the early days of the App Shop, however also offered some intriguing tidbits on what it costs to run WWDC, a new designer center concerning Apple Park, and more.

During his testament, Schiller revealed that it costs Apple around $50 million each year to place on its Worldwide Developer Conference. This most likely describes the in-person version of WWDC instead of the digital variation.
The folks at Protocol have a great description on why the expense of WWDC matters in the Epic case:

Impressive has actually argued the high profitability of the App Store is among the reasons that Apple continues to require 30% of digital deals which Apple fails to validate that commission rate through its claims of offering security, privacy, App Store evaluation, and other operating expenses. Apple has actually argued it does not have compute the success of the App Store as a private unit which any attempts to do so would be misleading as they do not consider the quantity of cash Apple buys the iOS environment, such as research and development costs and the cash it invests in occasions like WWDC.

In a comparable vein, Schiller exposed throughout his testament that Apple is building a devoted developer facility at Apple Park. Here, developers will be able to work directly with Apple engineers on their applications and get assistance and help. No further information were supplied on this developer center.
Schiller likewise used some interesting information on the App Stores video partner program, which provides a lower commission rate for streaming services. This program enables qualifying apps like Prime Video to provide customers the option to purchase or lease motion pictures and TV programs utilizing the payment technique connected to their existing video subscription. This very same program covers functions like combination with the TV app, AirPlay 2, universal search and single sign-on integration.
The Apple Fellow described in his testament that this program, which is open to anyone, came about because partners asked to keep their own customer bases from existing services. Apple consented to this, and launched the video partner program.
Schiller revealed that 90% of developers certify for the App Store Small Business Program, which cuts the App Store commission to 15%. He stated that the Epic lawsuit is what assisted him get approval from his associates at Apple to release the program.
Well update this post with any additional remarks from Schiller during his statement.
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In a comparable vein, Schiller revealed during his testimony that Apple is developing a dedicated developer facility at Apple Park. Here, designers will be able to work straight with Apple engineers on their applications and receive support and help. Schiller revealed that 90% of designers qualify for the App Store Small Business Program, which cuts the App Store commission to 15%. He said that the Epic suit is what assisted him get approval from his coworkers at Apple to launch the program.

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