Microsoft Quickly Cancels Plan to Raise Xbox Live Gold Subscription Prices – Motley Fool2 min read

https://www.fool.com/investing/2021/01/23/microsoft-raises-xbox-live-gold-subscription-price/

On Friday, Microsoft (NASDAQ: MSFT) revealed a set of cost raises for its Xbox Live Gold online video gaming service, then reversed itself hours later after a wave of criticism.
The IT giant initially revealed that Gold would cost $1 more for a one-month subscription, raising its expense to $10.99. A three-month membership was set at $29.99 (formerly $24.99). The longest term presently readily available, 6 months, would have increased to $59.99 (previously $39.99). Microsoft is no longer using a 1 year option.
There would be no instant cost modification for Gold customers with existing six- or 12-month memberships.
In its initial statement about the price hikes, Microsoft mentioned that in a number of its markets, those rates had actually not altered in years..

Image source: Getty Images.

There was significant speculation that Microsofts relocation was an attempt to convince customers to upgrade to the leading online video gaming tier, Xbox Game Pass Ultimate. Microsoft was to keep Ultimates cost unchanged at $14.99 per month.
In reaction, shortly prior to midnight ET on Friday, Microsoft canceled the choice in an edit to its initial statement, writing that “We messed up today and you were best to let us know.

There was substantial speculation that Microsofts move was an attempt to persuade customers to update to the top online gaming tier, Xbox Game Pass Ultimate. This bestows access to over 100 video games, provides unique discount rates, and supplies other advantages, of top of the advantages of Gold subscription. Microsoft was to keep Ultimates cost the same at $14.99 monthly.
The protest over the price raises was speedy and, at times, vociferous. In reaction, shortly before midnight ET on Friday, Microsoft canceled the choice in an edit to its original announcement, composing that “We screwed up today and you were right to let us understand. Playing and connecting with pals is an important part of video gaming and we failed to meet the expectations of players who depend on it every day.”.
In addition to leaving Gold pricing the same in the end, Microsoft stated that free-to-play titles will be accessible on Xbox without a Gold subscription, as formerly needed. It stated it wishes to execute this change in the next couple of months.

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