Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC
— Intel (@intel) February 2, 2021
Intels tweets connect to a video from YouTuber Jon Rettinger demoing laptop computers geared up with Intel chips and comparing them to the M1 Macs.
Apples M1 chips got a great deal of attention at launch due to their excellent speed and power efficiency, which is not matched by Intel chips. Previously this week, Intel launched a series of “carefully crafted” benchmarks designed to prove that Intels 11th-generation processors are much better than the M1 chips, however the standards were developed to favor Intel devices and were explained by Apple columnist Jason Snell as “M1-unfriendly.”.
Intels anti-Apple advertising is most likely just beginning, as Apple prepares to be mostly without Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.
With the launch of the M1 Macs last November, Apple formally began its shift far from Intels chips, and its clear from Intels most current marketing campaign that the company is feeling threatened by Apples decision.
In advertisements shared on Twitter, Intel has been highlighting the imperfections of Apples M1 Mac lineup. An ad this week, for instance, mentions the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not readily available on Apples platform.
An advertisement from last week highlighted by 9to5Mac explain the absence of a touchscreen on Apples Macs. “Only a PC offers tablet mode, touch screen and stylus capabilities in a single device,” reads Intels tweet.