The brand-new campaign has been operating on Twitter and other sites claiming that there are some tasks that only Windows PCs can do. In among the new ads, Intel says that “only a PC provides tablet mode, touch screen and stylus capabilities in a single gadget,” which resembles what Microsoft does in Surface advertisements.
Another advertisement in the campaign is even more aggressive by declaring that Macs are not perfect for video games and engineers, as Windows has a more comprehensive catalog of software application and games than macOS. It even points out that “if you can introduce Rocket League, youre not on a Mac” because the game was terminated for macOS last year.
In addition to the web ads, the project likewise consists of a paid video with YouTuber Jon Rettinger in which he points out benefits of having a regular laptop computer rather of a M1 MacBook, such as basic USB ports, touch screen, eGPU support, and working with two external display screens.
Intel had a strong collaboration with Apple because 2005 and although Apple now has Mac computer systems with its own chips, there are still some Macs being shipped with Intel processors. As the M1 chip has actually been applauded for its efficiency and efficiency, Intel is now mocking Apple in a brand-new campaign that highlights things users cant do on a M1 Mac.
Only a PC uses tablet mode, touch screen and stylus abilities in a single gadget. #GoPC
— Intel (@intel) February 2, 2021
Last week, Intel shared a slideshow of benchmark outcomes comparing its 11th generation “Tiger Lake” i7 processor versus Apples M1 chip in an effort to show that Intel processors are more effective than a chip that Apple built for low-power, fanless computers.
In the meantime, Apple says that the shift from Intel processors to Apple Silicon Chips is expected to be finished by the end of 2022, when the business will no longer have any Mac computers working on Intel. With that said, its clear that Intel has nothing left to lose with this project against Apple– the business has already lost everything it could.
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