E3 pushes forward with plans for a digital 2021 event – Video Games Chronicle2 min read


E3 organiser The Entertainment Software Association (ESA) is pushing forward with strategies for a digital event this summer season, however it still needs the support of major video games companies.The Electronic Entertainment Expo (E3) has traditionally been at the centre of the video games markets calendar, with companies frequently saving their most significant statements for the annual Los Angeles event.However, due to the coronavirus pandemic plans for a physical E3 in 2020 were cancelled. Keighley verified to VGC over private message that the occasion would return this year and stated he would again not be included with E3.Its unclear how lots of publishers have signed up for E3 2021s digital occasion, though at least one major video games company VGC spoke to showed that it would continue to run its own separate digital showcase, rather than paying the six-figure sums required to join E3 2021s schedule.However, The ESA– which is moneyed by and serves the interest of games publishers– would argue that a combined digital video games event would get the worlds attention more successfully than a series of smaller shows.In a declaration released to VGC, the ESA said it would quickly share precise information on this years E3 show and declared it was having “terrific discussions” with publishers and designers, however would not verify who had actually signed up for the event. While the body has not officially cancelled strategies for a physical E3 event, its understood that the digital show is now the focus for E3 2021, due to ongoing limitations around the coronavirus pandemic.Multiple games publishing sources told VGC they were working under the assumption that the physical event would not take location this year.Xbox Series X/S at retailAccording to the ESAs E3 2021 proposition, a typical show day would see its live broadcast schedule run from 10am– 10pm EST, with local replays set up around Europe, China and the Middle East.An example schedule sent to publishers looks comparable to a common program day of past E3 events: It kicks off with a 30-minute pre-show run by a media partner, followed by a 2-hour “special press conference” by a console platform holder, followed by a Q&A and panel reaction.The rest of the day would be made up of third-party publisher presentations of differing length, with the day concluding with a wrap-up and teaser for the following one.

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