Dungeons & Dragons Gets a Bigger Role at Hasbro – The Wall Street Journal1 min read


Toy maker Hasbro Inc. is reorganizing to capitalize on a pandemic-fueled boom in old-school tabletop video games, developing a separate division around the publisher of Dungeons & & Dragons and Magic: The Gathering.
Dungeons & & Dragons, the dream role-playing game, and Magic, a collectible card game, have actually been intense areas for the maker of Monopoly and Transformers action figures. Their publisher, Wizards of the Coast LLC, posted earnings of $816 million last year, up 24% from 2019, sustained by what Hasbro says were record years for the 2 brands.
In general, Hasbros net earnings fell 8% last year to $5.47 billion, due in part to retail shutdowns connected to Covid-19.
Under the new structure, which the company prepares to unveil at an investor event on Thursday, Hasbro will be divided into 3 systems. Customer products will incorporate toys like Transformers action figures and timeless parlor game like Monopoly. Entertainment will be dedicated to licensing, circulation and production of film and tv content. Wizards & & Digital will house the possessions of Wizards of the Coast and concentrate on expanding the existing games, creating brand-new ones and supervising digital licensing for the entire business.
Hasbro hopes the reorganization will enable it to reproduce Wizards of the Coasts success in digital video games and licensing in other parts of the business and improve other properties like G.I. Joe, Ouija and Transformers, according to a person knowledgeable about the matter. According to Hasbro Chief Executive Brian Goldner, the Wizards unit is on track to double income from 2018 to 2023.

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