Dungeons & Dragons Gets a Bigger Role at Hasbro – The Wall Street Journal1 min read


Toy maker Hasbro Inc. is restructuring to capitalize on a pandemic-fueled boom in old-school tabletop games, producing a different department around the publisher of Dungeons & & Dragons and Magic: The Gathering.
Dungeons & & Dragons, the fantasy role-playing game, and Magic, a collectible card game, have actually been brilliant areas for the maker of Monopoly and Transformers action figures. Their publisher, Wizards of the Coast LLC, published profits of $816 million in 2015, up 24% from 2019, fueled by what Hasbro states were record years for the two brands.
In general, Hasbros net profits fell 8% last year to $5.47 billion, due in part to retail shutdowns connected to Covid-19.
Under the new structure, which the company prepares to unveil at a financier occasion on Thursday, Hasbro will be divided into three systems. Consumer items will encompass toys like Transformers action figures and timeless board video games like Monopoly.
Hasbro hopes the reorganization will enable it to replicate Wizards of the Coasts success in digital games and licensing in other parts of the company and enhance other properties like G.I. Joe, Ouija and Transformers, according to a person acquainted with the matter. According to Hasbro Chief Executive Brian Goldner, the Wizards system is on track to double profits from 2018 to 2023.

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