Apples previous films marking the Chinese New Year are “Daughter” (2020 ), “The Bucket” (2019) and “Three Minutes” (2018 ).
Watch the behind-the-scenes clip of the making of Wangs “Nian”:.
Wang, who wrote and directed 2019 function film “The Farewell,” directed a new short for Apple in event of Chinese New Year, “Nian,” which puts a fresh twist on a popular Chinese folktale. The 11-minute movie was directed by Wang and her group from “The Farewell” and shot on an iPhone 12 Pro Max.
Apple, which simply reported a blowout holiday 2020 quarter with a record $65.6 billion in iPhone sales, has promoted the iPhone 12 Pro designs as the best mobile phone its ever made for filmmakers. Throughout the launch occasion last fall, Apple revealed a 60-second film shot in HDR video with Dolby Vision on an iPhone 12 Pro by Oscar-winning cinematographer Emmanuel “Chivo” Lubezki (view at this link.).
With the release of the iPhone 12, Apple sales in Greater China soared to an all-time high of $21.3 billion for December 2020 quarter– and with the advertising brief “Nian,” Apples fourth annual Chinese New York movie, the tech giant wishes to keep the momentum going.
Wang and her crew dealt with “Nian” from another location in the U.S. with a mirror crew on the ground in China because of COVID travel restrictions. The group used the iPhone 12 Pro Maxs Dolby Vision, low-light, ultra-wide lens, telephoto lens, stabilization and time-lapse functions. The production included hard-to-shoot night scenes and scenes set inside a cave, where area and lighting were limited.
” Nian” informs the story of a brave girls decision to discover– and challenge– the extensively feared Nian beast. She discovers that Nian is not at all frightening and the 2 strike up a gorgeous relationship based on approval when she comes face to face with him.
” Its truly interesting that we have this chance to retell this ancient story, to capture these exceptionally cinematic images with the iPhone, this very flexible gadget,” Wang said in a behind-the-scenes feature accompanying the film. She stated the “Nian” group had “a great deal of fun just trying to figure out where else can we stick the phone so we can get angles and point of views that are just a little bit more unique.”.
” We believed, Oh, why do not we just put the phone within the Nians mouth? I think the size of it enables us to get all sort of cool, specialty shots that would be much more difficult to get with the conventional camera,” Wang said.
Wang, whose moms and dads emigrated from China to the U.S. when she was 6, added, “As a kid, my parents desired me to go even more than they have ever gone. And yet theres also this worry that I was entering into the unidentified, therefore I desired to bring that style into this film.”.
” Nian” was produced by Iconoclast in association with Apple ad firm TBWAMedia Arts Lab (Shanghai). The movie features an initial score by Alex Weston.
Apple tapped director Lulu Wang to display the cinematic functions of the tech companys newest iPhone.
Wang, who composed and directed 2019 feature film “The Farewell,” directed a brand-new short for Apple in celebration of Chinese New Year, “Nian,” which puts a fresh twist on a widely known Chinese folktale. (Watch above or at this link.) The 11-minute movie was directed by Wang and her team from “The Farewell” and shot on an iPhone 12 Pro Max.
Apple, which just reported a blowout holiday 2020 quarter with a record $65.6 billion in iPhone sales, has actually touted the iPhone 12 Pro designs as the best smart device its ever made for filmmakers. Theyre the first iPhones that can tape HDR video in Dolby Vision, in addition to provide the capability to modify 4K video at up to 60 frames per 2nd straight on the phone. Throughout the launch event last fall, Apple revealed a 60-second film shot in HDR video with Dolby Vision on an iPhone 12 Pro by Oscar-winning cinematographer Emmanuel “Chivo” Lubezki (see at this link.).