Amazon pulls an Apple by reducing its app store cut for some smaller developers – The Verge2 min read

https://www.theverge.com/2021/6/16/22537726/amazon-app-store-cut-revenue-1-million-80-20-10

Amazon has decided it would really like to bring in more developers to its Android and Fire OS app store, so its following in the steps of Apple (and Google) by announcing a brand-new “Amazon Appstore Small Business Accelerator Program” that takes less cash out of designers pockets (through AFTVNews).
Where Apple and Google decrease their cut of a designers very first $1 million in income from 30 percent down to 15 percent, Amazons formula has a slight tweak: itll take a higher 20 percent of earnings, but provide designers an extra 10 percent in “AWS promotional credits.” The concept is that if your app is utilizing Amazons popular AWS cloud services anyways, itll be comparable to you keeping 90 percent of the cash. And if you occur to be using a competitors cloud services, possibly Amazon will tempt you to end up being an AWS client.
Like Apples program, however, it is a program– something you have to look for, can get booted out of, and you instantly get kicked out and need to apply once again the following year if your profits ever goes beyond $1 million. By contrast, Google is merely giving designers an additional 15 percent of their first $1 million.

Likewise, revenue isnt whatever: as Fanhouse argued when it railed versus Apple recently, an app thats developed to benefit creators, not its designer, might make far more than $1 million in profits and not be able to afford 30 percent of the cash that changes hands there. Fanhouse states it pays developers 90 percent of their profits, and accused Apple of requiring 30 percent of them.
Apple is presently battling a huge lawsuit versus Epic Games that discuss whether its 30 percent cut is reasonable; part of Apples argument is that 30 percent has actually long been the standard. Critics say business like Apple are taking far more for their services than a payment processor should. Relocations like these from Apple, Google, Amazon and Microsoft suggest that theres meaningful pressure across the market to reconsider the 30 percent cut, if only to steer the conversation away from options that may more significantly impact revenues.

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